A Post Graduate Diploma in Advertising & Public Relations is a specialized program designed to provide students with the skills and knowledge necessary to work in the advertising and public relations industry. The course typically covers a range of topics, including advertising strategy and planning, brand management, public relations theory and practice, crisis communication, and digital marketing.
During the course, students will learn about the history and evolution of advertising and public relations, including the role of media in shaping public opinion. They will develop an understanding of how advertising and public relations are used to create and manage brand image, reputation, and customer engagement.
Students will develop practical skills in advertising and public relations, including market research, creative concept development, copywriting, media planning and buying, event planning, and crisis management. The course may also cover topics such as social media marketing, content marketing, and search engine optimization (SEO).
In addition to developing practical skills, students will also learn about media ethics and laws, including advertising regulations and disclosure requirements. They will gain an understanding of how the advertising and public relations industry operates, including client-agency relationships, campaign management, and industry trends and challenges.
Upon completion of the diploma course, graduates can pursue careers in various areas of advertising and public relations, including account management, creative direction, media planning and buying, event planning, digital marketing, and public relations management. They may find employment in advertising agencies, public relations firms, corporate communications departments, or as freelancers. Further studies in advertising or public relations or related fields are also possible for those who wish to advance their career opportunities.
Public Relations (PR) Manager, Corporate Communications Manager, Account Executive, Communications Manager and numerous others.