Why Journalism
“Journalism helps us become better thinkers, better communicators—and ultimately, better citizens.”
– Brown & Tantillo
Journalism is more than a profession; it is a mission and a passion. As the fourth pillar of democracy, the media plays a vital role in shaping public opinion, upholding democratic values, and contributing to nation-building. Journalists serve as torchbearers of society, committed to truth, fairness, and accountability.
From the days of India’s freedom struggle to today’s fast-paced digital era, Indian journalism has earned worldwide respect for its courage, fearlessness, and dynamic voice. Aspiring journalists often share a passion for storytelling, a fascination with public issues, and a commitment to telling honest, impactful stories.
Journalism at JIMMC
At JIMMC Kanpur, we offer a newsroom-like learning environment that prepares students to meet real-world challenges. Here, you’ll gain hands-on experience in:
- News writing: Learn to craft compelling news reports and features.
- Editing & scripting: Master the skills to shape and polish stories across media.
- Production: Get practical training in creating lab journals, producing TV news bulletins, and more.
- Field reporting: Cover live events including press conferences, political rallies, speeches, business meets, sports events, lifestyle features, and entertainment stories.
Students are also encouraged to work on independent projects to build a strong portfolio and gain confidence in field reporting and investigative storytelling.
Why Advertising & Public Relations?
Advertising and Public Relations are dynamic fields that blend strategic thinking with cutting-edge creativity. They are essential tools in shaping public perception, building brands, and communicating effectively in a media-driven world.
At JIMMC Kanpur, our Advertising & PR program is designed to help students build a strong foundation in communication theory and strategic planning, while unlocking their creative potential to craft persuasive, impactful messages.
A Perfect Blend of Theory and Practice
This program offers a balanced approach:
- A critical examination of how advertising influences society and consumer behaviour.
- Hands-on projects that develop practical skills in campaign design, content creation, and brand storytelling.
Through real-world simulations and industry-driven assignments, students learn to create compelling campaigns across traditional and digital platforms.
Why Advertising & Public Relations?
Advertising and Public Relations are dynamic fields that blend strategic thinking with cutting-edge creativity. They are essential tools in shaping public perception, building brands, and communicating effectively in a media-driven world.
At JIMMC Kanpur, our Advertising & PR program is designed to help students build a strong foundation in communication theory and strategic planning, while unlocking their creative potential to craft persuasive, impactful messages.
A Perfect Blend of Theory and Practice
This program offers a balanced approach:
- A critical examination of how advertising influences society and consumer behaviour.
- Hands-on projects that develop practical skills in campaign design, content creation, and brand storytelling.
Through real-world simulations and industry-driven assignments, students learn to create compelling campaigns across traditional and digital platforms.