Post Graduate Diploma in Advertising & Public Relations

Overview

Effective communication is the cornerstone of brand success and public influence. In today’s fast-paced media landscape, the ability to craft strategic, compelling messages is essential for building brand equity and managing public perception.

The Post Graduate Diploma in Advertising and Public Relations at JIMMC Kanpur is a specialized program designed to equip students with the strategic, creative, and analytical tools required in the modern communication industry.

Rooted in a strong foundation of subjects like market research, content development, brand communication, and marketing fundamentals, this program provides a comprehensive understanding of how communication drives consumer behavior and brand positioning.

Program Highlights

The curriculum includes in-depth study and practical training in:

• Advertising Strategy & Planning
  
  
• Brand Management
  
  
• Public Relations: Theory & Practice
  
  
• Crisis Communication
  
  
• Digital Marketing & Media Integration
  
  

This program is ideal for aspiring professionals who wish to work in advertising agencies, corporate communication teams, public relations firms, or digital marketing roles.

Graduates of this course are prepared to create meaningful campaigns, manage brand image, and respond to communication challenges in a constantly evolving media environment.

Career Options:

Branding, Public Relations (PR) Manager, Advertising and Market Research, Corporate Communications Account Executive, Communications Manager and many others.