Course

Digital Marketing

Category

Three Month Certification

Overview:

Digital marketing can be described as the process of promoting and marketing goods and services to clients through digital platforms and electronic technologies. These digital options include the Internet, mobile devices, social media platforms, webinars, search engines and online customer communities, among others.

Overview of the curriculum for a three-month certificate course in Digital Marketing

  1.   Understanding digital media: This module will encompass an introduction to digital media, its types, applications, and its role in communication. This will be the core foundation of digital media education.
  2.   Multimedia content creation for journalism: This module will provide practical training on how to create multimedia content (text, audio, video) for journalism, focusing on skills that can be applied immediately.
  3.   Social Media for Communication: This will be a focused module on understanding how to use social media for communication, content creation, and engagement in a professional context.
  4.   Content management system (CMS): This module will provide a practical, hands-on module teaching students how to use CMS (like WordPress) for managing and publishing online content.    

Career Options

SEO specialist, Search Engine Marketing (SEM) specialist, Pay per click marketing, content marketing, Influencer marketing, email marketing, social media marketing, Affiliate marketing, video marketing, SMS and IM Marketing, Omnichanel marketing.