PG Diploma in Digital Media

In today’s digitally interconnected world, media permeates every aspect of life. From the way we access news and music to how we engage with entertainment and information, digital platforms have revolutionized content consumption. This transformation has created an urgent demand for skilled digital media professionals across diverse domains—journalism, advertising, public relations, marketing, entertainment, filmmaking, gaming, governance, and development communication.

The Post Graduate Diploma in Digital Media is designed to address this demand by equipping students with practical skills, industry-relevant knowledge, and hands-on experience. The course emphasizes real-world application, aiming to produce professionals who are not only proficient in digital tools but also ready to contribute meaningfully to the evolving media ecosystem.

Course Objectives

The primary objective of this program is to introduce students to emerging digital technologies and their applications in the contemporary media landscape. It focuses on:

• Familiarizing students with digital platforms used in Journalism, Public Relations, Advertising, Corporate Communication, and Development Communication.
• Providing practical training in creating digital media content using a range of tools and technologies.
• Developing competencies in multimedia storytelling, digital content strategy, audience engagement, and analytics.
• Introducing students to Artificial Intelligence (AI) applications in content creation, audience analysis, targeted advertising, and personalization of media content.
• Training in data journalism, including the use of software tools for data scraping, visualization, and interpretation to produce insightful, evidence-based stories.
• Equipping students with skills in fact-checking and verification tools to combat misinformation, ensuring the credibility and integrity of digital content.
• Encouraging innovation, creativity, and adaptability in fast-changing digital environments.

Through a blend of theoretical grounding and hands-on practice, the course prepares students to meet the dynamic challenges and opportunities of the digital media industry.

Why Choose Digital Journalism at JIMMC?

This program provides students with:

• Practical newsroom experience

   

• Training in the latest digital tools and platforms

   

• Exposure to cross-media storytelling and analytics

   

Career Options:

Reporter, Web Content Creator, Social Media Management, Digital Marketing, SEO specialist, PhotoJournalist, Editor, Radio Jockey and numerous others.